Our story

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 Born in the blackwaters of Northwest Florida, where the redbelly sunfish swims the cypress filled rivers, Redbeli is shaped by the early days spent learning the craft on the small ones before chasing the big ones.  From red-bellied bobber, to bayou, or big water, those early lessons gave us patience, pride, and the roots we grew from. 

Our name is a tribute to where it all begins. 

We’re not chasing trends, we’re honoring traditions.